No matter where you live, what you do or how old you are, your health is sacred! Between work, errands, kids, and your home life—living a healthy lifestyle seems overwhelming leading many to place their health on the back burner.
But Barbara, Keenobby member and founder of Ingenium Naturals, made a choice and dedicated her life to the creation of innovative skincare and wellness solutions for YOU. Read the inspiring story of a Canadian lady entrepreneur, a mother and a genuine wellness buff.
How did you find your calling?
My husband Massimo and I always tried to make the best food and product choices for our family. However, we soon realized that comparing labels and finding affordable, clean options was a challenge. The choices were either clean and expensive, or chemically laced and cheap.
When we ran a business focused on early child education, I decided to lead by example: our preschool menus focused on the nutritional needs of the children; we worked with local companies and only used fresh products; and we established a recycling program of all educational materials. It wasn’t until later that we focused on natural skincare and natural tea products. We saw this as a two-way process of encouraging individuals to use “clean” options as a combined effort…for internal and external care.
What is your brand’s mission?
We try to teach our Ingenium Naturals customers that it’s about the combined choices you make. Make consistent choices that allow you to feel better about yourself. For example, you can use an all-natural acne cream, but if you keep eating terrible food you will not see results. If you want to see improvements, it’s imperative that your lifestyle does not cut into to your skincare efforts.
“We later put our focus on natural skincare and natural tea products as a two-way process of encouraging individuals to use “clean” options as a combined effort…[…]you can use an all-natural acne cream but if you keep eating terrible food you will not see results.
We love your commitment to a “Clean Conscience”, are you on an insatiable quest for a healthier world?
Absolutely. It’s 100% about a cleaner and healthier world. But before talking about a healthier world, we must focus on a “healthier us”. These two concepts go hand and hand and are inherently and intrinsically related. We must love ourselves first to understand what it means to love our planet. Take care of yourself, once you fall in love with yourself, you will understand that you are nothing without clean air and clean water.
“Before talking about a healthier world, we must focus on a
Ingenium Naturals is based on strong sustainability ethics. How do you convey these values through branding?
Raising children has certainly put a different spin on things. As parents, we have a rule at home: “lead by example”, rather than “do as I say and not as I do”. This is true when eating healthy, practicing sports, volunteering and helping the community. It is the same moral goodness we try to convey to our brand’s followers, and moral goodness will inevitably bring about positive change. By sustaining and choosing to work with partners that follow-suit, it becomes a much stronger partnership. These actions become contagious, and we continuously strive to do more.
“[…]lead by example”, rather than “do as I say and not as I do”
How do you get your daily dose of Nature?
I love being outside. People who know me know how much I love the hustle and bustle of the city, but nature is where I seek refuge. I am not an athlete, but I put in a lot of effort in staying healthy. Not only am I lucky enough to live in a neighborhood with parks, lakes, and some wildlife….I make a conscience decision of taking advantage of this. Although my daily walks are essential to heal the mind, I try and do more by incorporating fresh ingredients into my meals EVERYDAY, as well as use products that contribute to sustaining and healing a healthy body.
“Try and do more by incorporating fresh ingredients into meals EVERYDAY
Why did a community of artists, creators and makers like Keenobby inspire you?
I love Keenobby’s mission of empowering others and helping others to fulfill their passions and creativity. Ingenium Naturals and Keenobby are somewhat similar in this way. We encourage others to become passionate about themselves and take care of themselves, by making a conscience choice of what they are consuming and putting on their skin daily. The idea that we can share our passions with others to make our planet a better place makes me smile. We can learn to be passionate about many things and the Keenobby community teaches that every day.
The idea that we can share our passions with others to make our planet a better place makes me smile
Check out Barbara’s profile on Keenobby: https://www.keenobby.com/profile/466-barbara-c/
Photo credits: Ingenium Naturals – Littlelifebox
Edited by Mylene Chambru